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ed confronts them: their mouse.

So, the idea is this: forget about writing content, at least in the traditional sense. Think copy. Think words and expressions that compel the reader to do something, even if it's just to continue reading.

According to web dictionary Gardner Minshew II Limited Jersey , "copy" is defined as "the words to be printed or spoken in an advertisement." ("Advertisement" is defined as "a notice or announcement designed to attract public patronage." It's calling for some kind of action. It's selling something, in other words.)

But the word "content," on the other hand, is defined as "the subject matter of a written work, such as a book or magazine." And keep in mind that there's no mention of the Internet, here.

Nevertheless, this is why I submit that Ryquell Armstead Limited Jersey , with its multitude of links, scripts and hypertexts, the Internet transforms the passive reader into an active, responsive participant. (Or make that "response-able.") And she must therefore be treated as such -- as a participant, not a reader.

Look at it this way: a book is limited by its front and back covers. When the book is done, it's done. The web, however Quincy Williams II Limited Jersey , is not. If your content does not strive at getting the reader to do something, whether it's to buy, subscribe, join, download, call, email Josh Oliver Limited Jersey , fill out a form, click or whatever, then you need to seriously rethink your content and the words you use.

Here's my explanation of the difference between content and copy. Content informs. Copy invites. Even if content invites a reader to keep reading, it's still selling an idea. It's still calling for action. And it's still copy.

If your web page is only meant to inform people like some kind of book, then it's content. (And like closing a book once it's read, the only action left is to exit the website or close the browser.) But if it contains links or more content, then it's copy. And you need to write content with that mindset.
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