Deine erste Kategorie » Setting out your shop fittings

Having a good merchandising strategy is one of the most important things for having a successful retail sho ut the placement Adam Thielen Jersey , selection, and the way you go about displaying all the different products within your store. This includes the broad floorplan, the different shop fittings Cheap Minnesota Vikings Jerseys , the colour scheme of your shop and even the colours of the various products you choose to feature in your merchandising displays.

A good way to think about your merchandising strategy is to consider the experience a potential customer will have when visiting your store and how you can make the whole experience as enjoyable and value packed for them as possible. A fresh, interesting store that is pleasing to the eye filled with value and going out of t experience your customers want to repeat again and again.
- Why are you different from your customers?
- Who is your store target to and who is your ideal customer?
- Once you have a clear idea of these things you can concentrate on fitting out your store.


Think about your best shopping experiences and what made them the best. Place yourself in the shoes of your ideal customer and consider what they want and require, understand what their ideal customer experience is and do create it in your store.


Setting out your shop fittings


Usually, depending on the size of your store the first five to fifteen feet should be an area known as the decompression zone Alexander Mattison Vikings Jersey , a space where potential customers adjust to your store and turn to shopping mode.


Your floor plan should be arranged to provide an easy to follow the path through your merchandise while maximizing your product exposure to increase the likelihood of your shop visitors becoming repeat customers. Respecting your shopper鈥檚 personal space by providing enough room to shop comfortably with your shop fittings arranged so customers move naturally to the right where you can display your newest products or your top selling items.


Use your shop fittings to display your products in logical groups and strategically placed for maximum sales such as last minute impulse buying and up grading to higher priced items.


The greatest trick for using shop fittings in retail shops is to establish a fun, enjoyable, and value paced shopping experience for your targeted customers when visiting your store. High quality fitting means a high quality feel to your shop which helps to attract high quality customers.

Total Views: 42Word Count: 546See All articles From Author