Are You Your Clients' and Customers' Biggest Fan? Business Articles | April 16 Wholesale Chauncey Billups Jersey , 2007 In the English language, we make an interesting semantic distinction between the words ?customer? and ?client.? Whatever you call the people to whom you offer products or services, consider your fiduciary role in supporting and encouraging them, resulting in their significant and lasting downstream success.
Do you strive to ensure that your customers enjoy downstream success? Are you mostly concerned with your own financial gain, or do you also express a desire to see that your customers will succeed? First Wholesale Tracy McGrady Jersey , consider the role of semantics. In the English language, we make an interesting distinction between the words "customer" and "client.
"Sometimes we use these expressions interchangeably in English, but more often than not, we intend them to mean something different. Below are some composite definitions from various dictionaries: Customer: A person who purchases goods or services from another; a buyer or patron. Client: The party for whom professional services are rendered; anyone under the patronage of, or receiving the benefits and services of Wholesale Allen Iverson Jersey , another person.
Notice how the term "client" implies much more of a caring, fiduciary role for the benefit provider? It strongly suggests the presence of a relationship -- one that will endure over time to enable the benefit provider to continue providing benefits. The term "customer," on the other hand, suggests that a relationship, if any Cheap Tobias Harris Jersey , forms only when a purchase is made -- and that the relationship might dissipate soon after.
Whatever you call the people to whom you offer products or services -- whether they are members of the public or people within your own company -- consider the subtle but important value of using the term "client" when thinking of them. People will sense that difference and respond positively to your concern for their well being. What a relief to feel that you have their best interests at heart, and are clearly considering their success, rather than your own agenda.