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"The Red Queen told Alice that she must run as fast as she knew how just to stay where she was."* And so it is in business.


Bruce Henderson of the Boston Consulting Group** was a thoughtful pamphleteer in the late 70's. He often provided meaningful challenges to those of us in the marketing game. He talked endlessly of market share, market segmentation and market differentiation. Most of what he said is as relevant today as it was 25 years ago.


Today more than ever Mel Ott Jersey , we must understand our market, our target audience, our market segment and what it is that differentiates us from our competition. Too many fail to understand; too many fail to develop their competitive advantages vs. those fighting us in the marketplace. The market place is overwhelmed with choices. It is you, the entrepreneur, who must decide " why me Madison Bumgarner Jersey , not them."


Is it your product offering, your location or perhaps your pricing? You must have a clear vision of the target audience you wish to serve, whether it be a retail store, E-commerce, catalogues or direct mail Brandon Crawford Jersey , network marketing or others. That becomes the basis of your marketing strategy.


The steps are clear.


1 Review your product offerings. Have they changed?


2 Define your audience, segment it by demographics and design a plan to conquer that segment.


3 Define a plan that on one hand clearly identifies your company as the one best to serve that segment and at the same time differentiates you from your competition. The plan should include advertising, sales promotion and selling strategies to convince your target audience that your product offering is best to serve them.


4 Clearly define the benefits and features of your product offering, be it price, quality Buster Posey Jersey , varied options or whatever.


Is K-Mart different than Target and Wal-Mart? You bet, and their performance proves it. Recently a survey was taken that clearly show that Wal-Mart had a better grasp on their target audience than their two competitors. K- Mart was a distant 3rd, in all demographic segments. K-Mart should have known that. They should have studied their target audience and their competitors. If they had they might not be in bankruptcy proceedings now because the data clearly showed they were not properly serving their audience. Or perhaps . Wholesale Jerseys China Wholesale Jerseys China Wholesale Hoodie Wholesale Nike NFL Jerseys Wholesale Hoodie Cheap NBA Hoodie Wholesale Hoodies Wholesale Soccer Hats China Wholesale NHL Shirts Wholesale NBA Hoodies