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The Diesel brand has been active in the industry fashion for over 30 years adidas neo feminino , with its initial collection presented in 1978. First based on luxury, pr?t-a-porter clothing, most of the brand’s sales come from the denim industry, highly appreciated and broadcasted by numerous celebrities and famous people worldwide. And while Diesel’s figure sales are counted in billions, as for the 2005 year, the brand didn’t stop at commercializing high-quality jeans and denim articles; in February 2007 the company released a major intimates and beachwear division both for men and women that is carried in the retail and department stores worldwide. Late that year, the Diesel Black Gold came along in the Diesel luxurious family, specialized in softer, smart and cocktail wear such as dresses, men suits and extremely glamorous and opulent accessories.


Following an international trend of designers and brands going for alternative industries, the Diesel brand launched its own furniture collection in 2009, being appreciated by critics worldwide for the urban, statement lines that Diesel is known for. Its “Successful Living” claiming definitely fits the furniture line, while the collaborations with Moroso (furniture), Foscarini (lighting) and Zucchi (home textiles) are successful indeed.


The furniture lines imposed by Diesel in its furniture collection are both bold and somehow mild, aiming more for the youngsters corner, just like the clothing brand itself. Furniture pieces (including beds, lamps, sheets, tables) circle around dark, denim colors, while infusions of white are mostly seen on the textiles and wall paintings. Beds and especially chairs and stud stools are craving for attention due to their metallic, rock-like look, infused with beads, embroideries, sequins, lurex, pinches, studs and metallic chains.


However, this rock trend in furniture is calmed down by softer pieces in the home textile zone, Diesel offering plenty of colorful options to suit each taste. Whether we talk about sheets, pillows, chair pillows, lamps, bathrobes or other covers, Diesel offers a touch of bold color palette, playing with various shades and tones of blue, red, yellow or green. Of course, the dominant color remains blue marine and the denim color, but beautiful textile clothing pieces come from all sorts of blue and even pink, as well.


By far, my favorite Diesel elements, except the statement, psychedelic lamps, are the sheet and sofa covers – they come in all sorts of stiles, shapes, patterns and colors, and for sure you won’t get bored going to bed every night when using them; not to mention the cool effect your used sofa will receive if a nice, colorful and young cover would be thrown on it.


Diesel takes it even one step further and covers all cloth needs of a house, including blankets and covers. Of course, the brand lines are maintained in this field as well, while soft and harsh fabrics are perfectly combined to offer a symphony of colors and patterns that will indulge your feet once you step on them. The latest influence in its furniture and home interior industry, the Diesel received from one of its own most popular ready-to-wear clothing campaign, Be Stupid. The highly successful advertisings, the bold colors, trashy designs and first-line materials influenced the furniture line as well, by adding colorful and youthful prints and patterns which definitely bring joy and a good state of spirit to all of its beholders.


Article by SJR Luxuria

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